Build wealth and save for retirement the smart way – turn your kids into social media superstars. That's the promise of The Social Influence: How to Raise a YouTube Star, a parody piece skewering the rise of the social influencer. This docu-style video documents how well-intentioned but overbearing parents hound, cajole and physically alter their children so that they can cash in on the new world of social media.

Narrated by these "tiger" moms and dads, a “Social Media Specialist” and real-life influencer and Vine sensation Jessi Smiles, the video dishes out "advice" and "best practices" on how to train your kid to be the best social influencer possible. Whether it's encouraging a 4-year-old "Instagram Protege," utilizing 24/7 video drones to capture everything a kid does, featuring a mother aggressively quizzing her son on trending hash-tags and pop-culture buzz-words or showcasing a “Pediatric Orthopedic Producer” who prescribes a “weighted arm brace” to lengthen a child’s arm and increase the quality of her selfies, The Social Influence goes over the top to give a unique take on what's happening now.

Adweek said it best, calling The Social Influence a "snark-filled gem of a video that skewers the state of social media," while an agency insider called it "genius and a great way to promote the 'always-on(ness)' of Velocity!" This is exactly the reaction Viacom Velocity – a full-service integrated marketing and creative content solutions team – was striving for with its inaugural video on its YouTube site.

Whether it's partnering with social influencers, diving into real-time marketing or utilizing the power of storytelling, brands are continuously looking for ways to connect to consumers in authentic and impactful ways. Viacom Velocity’s inaugural video recognizes this and the role social media has played in reinventing the advertising world. The video is a way for Velocity to not only comment on this trend, but also establish ourselves as a relevant and savvy voice in the media landscape. It's all about identifying the hot new marketing trends, starting a conversation and being able to laugh at it and laugh at ourselves for being a part of it.