We targeted business people in their workplace to attract them as new customers for Primetime Fitness.

As "Don't get fat boy" is an ad for a gym, there a no rules and regulations for advertising in this sector in Germany.

Our daily work routine: you drive there in the morning, and back again in the evening. And in between times you sit at your desk and gulp down some fast food during your lunch break. What's the result? You grow thick around the middle. Primetime Fitness has the solution for you: a gym just round the corner from your work.

Don’t get fat boy.