Clinically proven, Berocca keeps you on your game and combats physical tiredness. Its unique combination of vitamins and other minerals set you up so you’re one step ahead every day.

While awareness of the product is high, people are not using it regularly to boost individual performance. They are currently consuming it only when they feel they are about to fall ill in hope that vitamins would help prevent it.

Therefore we are tasked to find new ways to engage the target audience, namely office workers, and communicate the other moments in life when Berocca performance has a beneficial role.

Please do not reveal results.

Feeling good and healthy is partly psychological. If people believe they have taken something good, they will feel instantly better. In many cultures, 'powers' take a physical form. Paper talismans for good luck and pilgrims carry Holy Water as blessings. The ubiquity of this phenomenon inspired the idea.

Instant Power - A poster that holds special Berocca tablets food-ink printed with mandarin characters that read as Chinese proverbs citing strength, vitality and courage to help office workers face the tough day ahead. These posters were distributed to offices as sampling posters where consumers would be compelled to try an instant pick-me-up.

Posters distributed were completely consumed within 3 days of reaching the offices. From the feedback and overwhelming results, our client is preparing to create special Berocca packs with similar food-ink printed tablets.

Our challenge is not in communicating its benefits. The bigger challenge is for consumers to 'SEE' the benefits and take it daily, especially when they need to perform. Unfortunately for us, the benefits of Berocca is not very evident or tangible like Panadol for headaches. Its benefits are not immediately felt so we needed to find an insightful solution to convince consumers to reach for it more regularly.