Barbecue is a Brazilian passion, and Tramontina is the leader brand of kitchen supplies in Brazil. It has the most complete line of barbecue accessories. But the brand needed to prove just how seriously they took barbecuing in order to gain the respect and loyalty of their most important clients: barbecue restaurant owners.

There are many books about barbecue. But this is the only one that you can actually transform into a barbecue. It is a unique experience provided by the leader brand of barbecue accessories, elaborating on Tramontina's passion for craft, design and barbecue.

We developed a limited edition book: "The Bible of BBQ". This book shows Tramontina's vision of how to make a perfect barbecue. Literally. Each page of the book was made to be used in a real barbecue. For instance: a page that you can actually use to sharpen your knife; a page (made entirely of salt) to salt your meat, a page printed on coal and a inflammable page to start the fire. This book was sent to important barbecue restaurant owners.

"The Bible of BBQ" was a great success amongst barbecue chefs. So much so that many of them started displaying the book in their restaurants, as if it was a work of art. Which proves just how much Tramontina knows about making the perfect BBQ.

The book was distributed in this way:

. 20 books were given to Tramontina’s main clients as a gift.

. 30 books were delivered to acclaimed chefs from the best barbecue restaurants in Brazil, as a way to strengthen their relationship with the brand.

Results:

As an immediate response, 67% of the target increased their usual orders.

32% of them bought the entire line of Tramontina's barbecue products.