Outdoor > Ambient
CHEIL POLAND, Warsaw / POLISH RED CROSS / 2014
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The Polish Red Cross provides hot meals for poor and malnourished children. To encourage more people to support these efforts, we reached potential donors in the place where they feel hungry and think about food.
In participating restaurants, after taking an order waiters place a simple paper table mats on the table. These mats informed customers that if they cross the cutlery on the plate after the meal, a small donation (approx. 1.5 EUR) will be added to the bill. The donation is transferred to the Red Cross and buys a hot meal for a child.
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