For the launch of the brand new "K by Kronenbourg" beer in France, we created the first film shot for an alcoholic beverage since the promulgation of the "Evin" law (restraining advertising for alcohol and cigarettes - since 1991).

The film, made with 115 litters of paint and no post-production effects, is a colorful stop motion based on elements of the pack. It also includes 2 beautiful anamorphoses.