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TBWA\BUENOS AIRES, Buenos Aires / TELECOM PERSONAL / 2013
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As per the celebration of the Father's Day, Personal, one of the leading companies in mobile phones in Argentina, and the most selected by youngsters, tells us a funny story about sons and daughters' influence to their parents when buying technology (smartphones, data packages, internet), because they are more familiar due to generational updates.
The commercial shows us different parents in Personal offices, as if they were dolls sitting in their kids' laps, the "ventriloquists". This way, kids will be the ones talking and asking, through their parents, all they are interested in, as a modern cell phone, a wider plan, or more free numbers to talk to their friends.
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