Design > Graphic Design & Design Crafts
BCUBE, Milan / BINDA / 2012
Overview
Credits
BriefExplanation
For Hip-Hop Velvet Touch, our insight was to develop a campaign specifically inspired by the material it is made of: velvet.
ClientBriefOrObjective
To represent the story of the watch, from the birth of velvet until now, on a carpet.
Effectiveness
More than 300,000 Hip-Hop Velvet Touch sold in the first 3 months.
Execution
An illustrator realised icons, decorations and titles of the entire campaign. Once all the pieces were drawn, we made up 2 big carpets. Then every single piece has been realised manually and sewed on the velvet.
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