Audio & Radio > Product & Service

STORK

LAPIZ, Chicago / PROCTER & GAMBLE / 2012

Awards:

Silver Cannes Lions
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Overview

Credits

OVERVIEW

BriefExplanation

When a woman takes a pregnancy test she wants to know for sure if “the Stork” is coming or not. With Clear Blue there will be no doubts about it because it’s easy to read and 99% accurate.

ScriptInEnglish

MUSIC SFX: BIRD WINGS SQUAWKING. WINGS FLAPPING. CRICKETSMAN:It’s the end of August, and the white stork, Ciconia Ciconia, migrates to the south of the continent. There it goes southbound, SFX: WIND RUSHINGMAN: rising majestically into the skies, the first wing flap of a 200-mile journey. But wait…MUSIC STOPSMAN: It looks like it’s turning the opposite way, northbound, something they only do in springtime.

SFX: WATER RIPPLINGMAN: The stork now gracefully lands on a lagoon, catches a fish and looks ready to resume its flight.MUSICMAN: There it goes once more, and…hold it, it’s turning north again.

MUSIC STOPSMAN: And south. And west… A mating ritual, perhaps? No, it lands, retracts one of its legs and… falls asleep. At this rate, we have no idea if the stork will ever reach its final destination. Oh dear.MUSICVO:To know for sure, you need Clear Blue, the digital pregnancy test that’s 99% accurate.

ScriptInOriginalLanguage

SFX MÚSICA CLÁSICA, COMO DE UN DOCUMENTAL.LOCUTOR NAT GEO: Cuando el mes de agosto llega a su fin, la cigüeña blanca, Ciconia Ciconia, empieza su migración hacia el sur del continente. Ahí va, en imponente vuelo hacia el sur. 200 kilómetros de viaje esperan por ella…eh, un momento ¿dónde está la cigüeña?Parece dirigirse en sentido opuesto; llega a un lago, vadea la orilla, engulle un pez y ahora sí, parece estar lista para emprender vuelo.

Ahí va otra vez, elevándose majestuosamente hacia su encuentro con las alturas…no,se ha desviado de nuevo. ¿Seguirá con hambre?

No. Sólo ha alzado su pata y se ha quedado dormida.

A este paso, no sabemos si la cigüeña podrá llegar o no a su destino.

LOC. INSTITUCIONAL:Para saberlo con claridad, Clearblue.

La prueba de embarazo 99% efectiva.

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