The film is about the day in the life of common Indian who is a film buff. At every juncture, his life is compared to famous dialogues from iconic Bollywood films. He relates every incident to a film and compares himself to a film hero but sadly it is ironic how things are contrasting in Bollywood films and in real life. The film concludes by stating that some things are best left for film heroes to do unbelievable things on the big screen whereas the common man should enjoy sitting at home and watching the films on Rishtey Cineplex.

We were talking to the rural audience across northern states of India who were then deprived of watching the “latest & greatest” of Indian cinema from the luxury of their homes. Since Rishtey Cineplex was one of the first free-to-air movie channels to reach a huge rural audience and we had an exciting proposition for our viewers.

The underlining thought of the campaign as a whole was that Rishtey Cineplex brings home a premium viewing experience of your favorite movies so you can sit back and enjoy them from your living room.