Outdoor > Ambient

FLOWER WRAPS

GREY BUCHAREST / PROCTER & GAMBLE / 2010

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Overview

Credits

OVERVIEW

AmbientExecutionDescription

One week before Easter, Romanians celebrate the Flower Feast, also called the Sunday of Flowers. A perfect context for Lenor to communicate its new Aromatherapy flower-scented line of softeners.Wrapping foils replicating the Lenor bottle artwork were placed in flower shops across Bucharest, creating surprise for the many customers and, at the same time, free outdoor exposure for the brand.

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