Audio & Radio > Radio
LEO BURNETT TORONTO, Toronto / PROCTER & GAMBLE / 2009
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MVO: 'An absent love is like a fan to a flame', I told myself. 'It extinguishes the weak ones. But makes true passions burn even stronger.'SFX: Romantic musicMVO: Still, as I bobbed in the middle of the Water Park wave pool, all I could think about was getting back to land. To my beach towel. To the scent of my beloved Gain Detergent.
As I crested and fell with each wave I knew this love would not falter. Each breath I took was filled with optimism, optimism that the scent of Gain might somehow be carried on a breeze to me, to my nose, to my heart.
'Gang way kids', I said as I began swimming against the tidal onslaught, 'for not Neptune himself could keep me from my one true beloved.'ANN: Gain Laundry Detergent. It smells that good.
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