The first major shipment of Zuji Beans were sold out in the first month and as a direct result, the Zuji website recorded a 38% increase in search traffic. The website experienced the highest number of hits it had ever had in that time and Zuji Beans became a hit on over 3, 550 blog sites nation wide. After the massive success of Zuji Beans the client extended the ‘Helping Holidays Happen’ campaign to include the entire Asia-Pacific region. With thousands of Zuji Bean cans now kept in cupboards across Australia, the Zuji brand is now literally a household name.

Zuji, one of the world's largest online travel companies needed to drive more people to their website. They had the difficult task of getting people to think about booking a holiday when saving money was a big issue and the world financial crisis was looming.

We came up with the strategy of 'Helping Holidays Happen'. We began creating everyday products and selling them at a very low price, this way people could save more money for their holiday. We began by producing Zuji Beans and selling them for just 10c a can. The money people saved by purchasing Zuji Beans could be directly used to book their next holiday.From the moment Zuji Beans were produced the campaign grew to include an entire above-the-line advertising campaign, from delivery trucks to Zuji Bean shops and even having our own Zuji Bean staff.

Our major insight was that most people were finding it difficult to afford a holiday, or at least considered money as the main factor in deciding to go on holidays. That’s why selling everyday products for a low price was so perfect. We could actually begin to help people save money. And by selling Zuji Beans in major shops we could relate to our mass audience on an every day level.