Social and Influencer > Interactive Campaigns
MINI CLUBMAN
INTERONE WORLDWIDE, Munchen / BMW / 2008
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CampaignDescription
The agency task was to create digital brand experiences showing the practical aspects, but featuring the unconventional design and the hedonistic driving fun of the new MINI Clubman. The digital driving experience is translated into elastic fun on the Nintendo Wii™, an interactive adventure online and a gesture-controlled cinema experience - popcorn buckets beware. Three new technologies sharing the 'other' view of the MINI Clubman: fun first, function second.
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