Outdoor > Ambient

PENNY FARTHING

FOXP2, Cape Town / IB MCINTYRE / 2008

Awards:

Shortlisted Cannes Lions
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Overview

Credits

OVERVIEW

Translation

To demonstrate the strength of a Masterlock, original 88-year-old Penny farthing bicycles were locked to lampposts and bike stands in high-traffic areas so that it appeared they had been ‘Masterlocked’ there for decades.

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