Social and Influencer > Online Advertising

GET REAL - MAGNIFYING GLASS

BEACON COMMUNICATIONS, Tokyo / HERMAN MILLER / 2007

Awards:

Shortlisted Cannes Lions

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Overview

Credits

OVERVIEW

CampaignDescription

Brief:Authentic designed products are hard to find with an enormous amount of copied or fake products hitting the market everywhere.

Herman Miller with its 'Get Real' campaign aims to promote the value of original design to consumers. They have been communicating the importance of genuineness and protection of makers’ intellectual property.

Solution: Each Herman Miller chair has its logo, stamped on the bottom. We wanted to create a quick and enticing way to discover what makes an authentic Herman Miller product.

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