Our objetive was to put the consumer in touch with nature at the moment they saw the ad for the first time. This ad, the first printed on a real banana leaf, was different enough to get the attention of our target.

The investment was really low. The leaves are cheap. The printing process, with one color, cheaper. We only made 25 thousend ads, so the cost to insert it was not a big deal. But the feeling when the target received a living ad at their homes was priceless. The result: all the Toyota Prado avaiable was sold.

An ad printed on a real banana leaf and inserted in a magazine has a huge stopping power. The concept "Keep in touch with nature" associated with that kind of material gave more power to the message.

We've selected only subscriptors from the most important magazine in Colombia (this target has more purchasing power). We've potencialized the small budget with a breakthrough advertising. And because of that we got free press in all Colombian newspapers and blogs. If someone didn't receive the ad at home, they surely saw the piece in the news.