Health and Wellness > Consumer Products
R/GA BUENOS AIRES, Buenos Aires / POWERCHAIR FOOTBALL ARGENTINA / 2017
Overview
Credits
BriefExplanation
BriefWithProjectedOutcomes
N/A
CampaignDescription
Taking into consideration that it was so difficult to get the team together to train, we developed a virtual training routine that gives them the opportunity to improve their technique in their own homes. We chose VR over other technologies because it gives the same sensations as training on-site. To be as accurate as possible, our experience design team worked with the national team coach to polish every single detail and to be able to provide the players with an experience that allows them to really improve on the field. The VR platform was developed in Unity3D and the joystick is powered by Arduino and the Xbox 360 joystick.
Execution
We met several times with the team members to interview them on which aspects of the sport they really need help with, and closely studied the physics of the electric wheelchair to make a proper simulation. Some of the team members loaned us their chairs, which we used to build the final 3D model used in the simulation. We drove the chairs ourselves to understand how it behaves under many different types of situations (e.g.: slow turns, fast turns, kicking the ball, reverse and turn, etc.) and used our research to simulate the experience accurately.
This extremely important research process took us approximately 2 weeks worth of work, plus an additional two weeks of development and refinement. The players' input – we met many times at every step of the process – was essential in order to make the simulation feel as true to the actual sport as possible.
Outcome
• This project caught the attention of many different TV shows, radios, websites, and blogs, and was publicized widely on social media.
• It garnered a publicity value of $92,042 USD according to Cision media.
• FIPFA is looking to eventually implement these types of tech tools on a global scale.
• This unconventional VR training tool gives Argentina a strategic advantage in the growth of this sport.
Strategy
Our target for this platform was Powerchair team. The players have a very specific set of needs regarding training that we kept at the core of our thinking. Fulfilling those needs would not only make training much more accessible, but would help the team get the winning results that would attract media attention and future players to participate in the sport.
With this mindset, we set out to approach the problem with a design solution. Using human-centered design, we built our environment around information provided by the players, which helped us leverage their knowledge of the game and include it in the digital experience with maximum fidelity, so it feels as real as possible. This functional system utilizing a relatively new platform can be replicated very easily to scale.
Synopsis
Powerchair is an NGO created to give people in wheelchairs the chance to participate in Argentina’s most popular sport, football. Initially, players would get together at a specific location to play soccer with their motorized wheelchairs. These players often have little to no mobility, and therefore need to be accompanied to the physical location of their training sessions. The national squad players live far away from one another, which makes it difficult for them to practice together consistently. These difficulties impeded their growth as a team and did not allow them to improve effectively.
• Brief
Fundación PCFA (Power Chair Football Argentina) wants to raise awareness about this sports organization and to position it as a sport in itself, rather than a charity.
• Objectives
-Help PCF players to overcome their obstacles for training players.
-Improve the Powerchair Football Argentine Team’s technique and results.
-Boost the players’ self-esteem.
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