Reminding viewers that progress is about continuosly challenging themselves and never settling for the easy way out. Using 2 inspiring celebrities as role models who do just that. This idea plays to the competitive nature of men and how they like to get ahead of others. THE SETTING: Golf is more than an aspirational sport.To be able to afford to play the game is a sign of social status. To be much better than their peers is vitorious. THE ACTION: Capturing the competitiveness in a fun and playful manner, not unlike what can often be observed in male camaraderie.