Social and Influencer > Other Interactive Communication Tools
SWING
McCANN ERICKSON MANCHESTER, Manchester / SSL / 2005
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OVERVIEW
CampaignDescription
In each of the Killerscholl virals, an attractive girl accidentally kills an innocent, or not-so-innocent, man using her Scholl Pescura. The idea is designed to appeal to a younger female audience, who may have previously bought Scholl, and to take advantage of the fact that The Scholl Pescura is currently in vogue. It lends a whole new meaning to 'taking a man out'.To access: 'Click here to view the killerschooll movies'. Then click on 'swing' to start the video.
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