Kygolife.com was the sentral hub of the campaign. It was here we routed all the traffic from social media. And it was here that the audience got to meet Kygo for the first time not just as a musician - but as a person who was also profoundly smitten by Scandinavian design and fashion.

Naturally, this placed some very strict requirements and high expectations for the design language, craftsmanship and interactivity. In addition to showing the collection on the website, we let audience interact with Kygo story, through an interactive movie.

The story shows how Kygo, ever since he was a young boy, was passionate about craftsmanship. On both desktop and mobile, users could switch between the stories to see Kygo as a young boy, and Kygo today. It gave the user a wider, and more interesting story than a traditional linear film would.

The site was built with HTML 5 to work fully on all devices. Since a big part of the site is a dual story interactive film, we had to also make this work on smartphones.

The website was the hub for all social activities, and we led all the traffic to kygolife.com so they could explore his story, before they also could choose to go to the webshop and buy the collection.

Kygo is very know for the crafctmansship in his music so we translated these details into the design of the site to make it relevant for the target audience of KYGO. The main heading font was designed to suit Kygo. Since the interactive film was based on a dual story, we also translated this into the brand images. We choose a minimal design because Kygo is very famous for small and clean details in his music.

The biggest technical challenge with this type of storytelling was that the iPhone does not allow for videos that are played inline (before iOS 10), so we had to create several hacks to get a video file and no less than three audio files in order to play perfectly in sync on both desktop and mobile.

The whole concept and site was built in 8 weeks.