Film > FILM
DOWNTOWN PARTNERS DDB, Toronto / undefined / 2005
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CampaignDescription
This was Bud Light's solution to last summer's low carb craze that impacted the American beer market. The intent was to make consumers realize just how ridiculous counting beer carbs can be.
It was demonstrated through a tactical communication package that aired during the Summer Olympic Games. This particular commercial demonstrates this with the lazy innovation of "finger cross trainers."
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