Print and Publishing > Print & Publishing
DE_SASTRE / DESASTRE
SANCHO BBDO, Bogota / MERCEDES BENZ / 2016
1 of 0 items
Overview
Credits
OVERVIEW
EntrySummary
Some words in Spanish get a very different meaning if you transform them into little sentences by dividing them, as is the case here: "DESASTRE" means DISASTER and "DE_SASTRE" means AS A TAILOR.
We used that fact to show people how keeping a safe distance thanks to the Collision Prevention Assist Plus, can turn something harmful into something harmless .
Translation
DESASTRE = DISASTER
DE_SASTRE = AS A TAYLOR
La distancia lo cambia todo = Distance changes everything.
More Entries from Cars in Print and Publishing
24 items
More Entries from SANCHO BBDO
24 items
