This is Nike Basketball's NBA season-opening spot that joyfully married storytelling and a love for the sport. This spot follows the journey of a young basketball player named, Donte, who envisions himself as a star. It details the early days of his basketball career in recreational leagues and training camps, and follows him through all of the preparation that leads him to college basketball, and eventually to going pro. Donte goes from idolizing professionals, like LeBron James, to playing alongside them. By portraying the failures and successes that led Donte to achieving his dreams, this film shows the power of hard work.

Nike’s ‘Want It All’ was the perfect kick off to start the NBA's season. Nike is a brand and lifestyle for anyone who has the dedication to pursue their dreams. From recreational leagues to college basketball to the NBA, Nike has been a hegemon in the industry. This commercial celebrates dedication and hard work, tenants that are synonymous with the Nike brand. At a time when media and news can make the future seem so daunting, this commercial used cinematic storytelling to show the importance and the power of visualizing your dreams. Juxtaposing youth players alongside big NBA stars, like Kevin Durant and LeBron James, this spot is able to show the true reach of Nike as a brand. This invigorating and inspiring spot illustrates the union intrinsic between Nike and basketball.