Deadly Food Allergies was an important campaign to raise awareness of and foster empathy for the severity of food allergies. This was a critical effort to communicate to people unaffected by food allergies to try to prevent potentially deadly reactions in those affected by food allergies.

Health & Wellness communications are regulated by the US Food and Drug Administration and internal client medical/legal/regulatory review committees. As this campaign is unbranded and does not link (directly or indirectly) to any branded product, it did not need to be reviewed by these regulatory committees.