A woman who was struggling would talk about the difficulty she was having with her family. One day she posted some photos of her family on a vacation and she said “I know you are not real, but I just wanted to share with you that I am doing better."

U.S. Department of Health and Human Services. Stndby does NOT give medical advice, and so is not subject to the compliance regulations concerning providing clinical or medical advice/diagnoses.

Stndby, a machine learning powered messaging platform —built with neuroscientists and clinical psychologists, launched the first custom chatbot that helps those affected by addiction through anticipatory wellness routines. The system is designed to offer encouragement, motivation, and teachings, giving users a pathway to practice healthier behaviors and develop deeper awareness and coping skills. It can connect people to resources such as nearby rehabilitation centers, Narcotics Anonymous meetings, and live human support. The chatbot also reminds users to explore additional content that was developed as part of Viacom’s Listen campaign to reduce the stigma around addiction. It is an autonomous tool that offers safe, anonymous, personalized support for those struggling with addiction personally or supporting someone who is, as well as a “way to better see themselves in the world and build a stronger inner tool kit.”

Stndby and the accompanying HereToListen.com website launched concurrently on Oct.3rd 2017. Stndby is connected to the HereToListen.com supporting website allowing users to type in and submit their phone number on the website, and the digital wellness assistant would immediately text their phone to begin a conversation. This allowed the corresponding marketing efforts across, linear PSA, billboards, social and digital channels to provide a gateway into Stndby outside of the messaging platform. The style elements, and the messaging were all designed to reduce feelings of stigma and shame, and to heighten a sense of connection.

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