For the first time a cultural superstition that supposedly wards off evil was turned into a progressive cutting edge technology device that helps ward off evil for real. Traditionally mothers applied a black dot (known as Kaala Teeka in Hindi) using Kohl on a child to protect them from the evil eye. We turned this cultural practice into a black coloured, real-time GPS device that tracks the location of a child, protecting them from the evil of child trafficking. We strategically named it 'Kaala Teeka' to increase societal acceptance. The innovative device works with feature phones without an app.

Almost 174 children go missing everyday and around 10 lakh children go missing every year in India and almost half of them remain untraced. Most of the children go missing from rural areas .Unfortunately, looking for a missing child requires time, manpower and resources, and India as a nation falls short on all of those especially in the absence of a National Missing Persons repository. Also interstate police co-ordination in India is extremely poor and hence many children remain untraced forever. ActionAid India wanted to help protect children in a non-intrusive manner. They wanted to look for a way to track the child through GPS such that it could also facilitate inter-state police co-ordination and thus help bring back missing children.

Kaala Teeka is a compact portable long lasting GPS device that could be camouflaged on person of any child to ensure that she/he can be tracked in case of trafficking. Naming the device "Kaala Teeka" (based on the cultural practice of applying a black dot or kaala teeka in Hindi, using Kohl on a child to ward off evil) helped in gaining acceptance from rural parents who are suspicious of technological products especially for children. The device, small and light-weight, can be concealed inspaces such as child’s school bag, pencil case, tiffin box…even the heel of a shoe and is securely linked to the parents’ phones, thereby allowing easy tracking of exact location of the child via SMS. Keeping in mind children and their activities, the device is designed as highly durable, damage-proof, water-resistant, and has a long-lasting rechargeable battery lasting upto 6-7 days making it effective in electricity-scarce areas.

In India great technology alone doesnt work unless it has societal and cultural acceptance. To ensure parents accepted and trusted the device , we strategically named it "Kaala Teeka" which is the name given to a black dot made using Kohl on a child to ward off evil. Thus, we leveraged a deep rooted cultural practice to ward off evil into a compact portable long lasting GPS device that helped ward off the evil of child trafficking. The device was designed to be cost-effective, highly durable and long-lasting and could be used by feature phones without the need for an app. To protect child’s location privacy and ensure battery life is saved, the device only works when pinged thereby having dual benefits of child location privacy and battery life which lasts for 6-7 days thereby working for rural parents where electricity is scarce.

As many as 3,410 children went missing during the last two years in Haryana. Hence, ActionAid India piloted this device in remote villages of Haryana by sensitizing and urging parents to use the device as a powerful tool of protection for their child. Schools were reached out to and through them the device was distributed to parents thus increasing reach. The device was introduced and explained to village elders and leaders to gain their support in promoting and recommending the device across the village. Through one-on-one interactions the various ways in which the device could be concealed was explained to parents that anti-social elements could not find the device on the child. Importance of the device and how a simple SMS could locate their child, was also taught via parent gatherings organized in the school where the village elders participated to showcase their buy-in.

Over 100 devices were piloted in 3 villages

Campaign attracted national TV coverage on NDTV; The Ex-Education and IT Minister of the state of Bihar pledged support to the campaign. The Deputy Superintendent of Police praised the campaign and acknowledged it as a much-needed initiative to stop child trafficking.

Due to the introduction of a campaign that not only provided a solution for a pressing issue but also incorporated an age-old belief within the solution, Kaala Teeka soon gained popularity and the support of young parents from remote and vulnerable areas. The smart, concealable design and sheer simplicity of the product garnered a positive response among parents and elders of the pilot villages. The village leaders (sarpanch) and school principals actively promoted the device heavily.

Government bodies from across the country are considering distributing the handy device to many schools in their districts.