The fire of the National Museum in Brazil has devastated its collection. For years digital museum has been a global topic, but does it simply mean touring on the web? In China, The Mogao Caves has faced the challenge of deterioration. Thousand years ago, the silk trade brought prosperity and attracted patrons to establish this monument with UGC. Today, we wish that the 1 billion WeChat users will break the online and offline boundary, extending the concept of digital museum into physical reality and go beyond to preserve and rebuild culture, helping The Mogao Caves reach out to modern.

Mogao Cave, artistic treasure that originates from The Silk Road. There are more than 400 domes situated in the Mogao Caves with unreachable height, protecting it from deterioration. However previously hidden in the dark, her beauty has been ignored?What can be done for people to discover and experience its beauty again. The Mogao Caves reached out to us, with the ultimate goal to find a digital solution that can overcome this challenge.

It. We created a digital social gallery with 200+ cave dome graphics. They are reassembled into customizable components for everyone to wield their design creativity.

The possibilities are endless with infinite combination of personalized fashion. No worries for ugly design, as it never fails. Users just need to work their fingers on their mobile phone, click purchase and wait for the one and only Scarf of Dome delivered to their hands.

The Chinese market is fully adapted to mobile internet. Smartphone is an excellent mobile channel for traditional culture to reach the public for them to experience. But we want to bridge the gap between online and offline, so the experience continues. The scarf is the key to bridge this gap which the experience involves users completing their design online and incorporating digital technology with traditional manufacturing techniques.

1. The classic artistic elements of the cave dome are reassembled into more than 200 graphics. Through interactive application, users just need to work their fingers, choose the design components, size, position and color to design their own scarf.

2. After user clicks purchase, the image analysis runs in the background and resize the design into manufacturable image for production.

3. Users are also designer, photographer, and model themselves, attracting more individuals to participate.

1. There are more than 400 cave domes currently situated in the Mogao Caves. Within a month, the designs for Scarf of Dome has surpassed 200K, and more are being added to digital gallery as we speak.

2. The digital gallery has attracted 2 Million unique visitors equivalent to Mogao Caves annual visitor number in 2018

3. Through the Scarf of Dome, the public developed mass interest in Mogao Caves, leading to increase of visitor number by 23% for the 1st quarter.

4. Earned media involving more than 200 media outlets and KOL, drawing public attention to The Mogao Caves with business purchase and offline visits.

5. “Scarf for Business” was introduced later in form of coporate gift card

6. The service was also made available at The Mogao Caves Museum for visitors to experience and purchase