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MOOSE

GREY POLAND, Warsaw / VOLVO / 2019

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Cultural/Context information for the jury

Wild animals on the road are unpredicedable. And the larger the animal, the bigger the problem for drivers. But not the ones driving a Volvo. If a large animal appears in front of the car then Large Animal Detection System can warn the driver about its presence and provide brake assistance, both during the day and during the night. We created three print ads to showcase this feature.