Health and Wellness > Health Awareness & Advocacy
THE ROYALS, Melbourne / BEYOND BLUE / 2021
Overview
Credits
Write a short summary of what happens in the radio or audio work.
In the wake of the 2020 mental-health crisis, Beyond Blue needed to make more people aware of their support services. Without any more money to spend. So we created new media channels to reach this audience on an ultra-personal level. Without spending an extra cent. We asked Aussies to update their Voicemail message and Out Of Office reply with messages directing people to Beyond Blue support. Turning these spaces into mini Beyond Blue media channels. The idea was taken up by everyday Aussies, celebrities, and corporate partners, driving increased PR attention and most importantly, more calls for support.
Translation. Provide a full English translation of any audio.
Example: "Hi, this is Izzi. I can't answer the phone right now, but I know how important it is to find support when you need it. So I've given my voicemail to Beyond Blue. If you need support, visit beyondblue.or.au/support. If not, leave a message, and let's chat."
More Entries from Non-profit / Foundation-led Education & Awareness in Health and Wellness
24 items
More Entries from THE ROYALS
18 items