Small and medium brands are held back from becoming impact transparent about their products due to complex and costly methods. There was a clear need for a new service enabling brands to calculate their product's carbon footprints, democratizing the ability to carbon label products.

The challenge was that until now, there was no standard methodology or tool that allowed for the calculation of the carbon footprint of specific products using a scoring system that allowed for the direct comparison of products across brands (and product categories). Other life cycle assessment methodologies are complex, time-consuming, costly, and not standardized.

The solution was developed to have a long-term impact as an open platform solution enabling all brands to access and share emission data.

The methodology is being extended to other product categories- from apparel to shoes, furniture, food & drinks, and consumer electronics and the platform will enable publishing product carbon footprint calculations to an open platform. Future iterations will include the ability to quantify other, category-relevant impact factors (water, land use, social impact, etc.)

The bottom line is carbon labeling need to happen now to make sure consumers can make more impact-aware purchase decisions.

People are starting to understand that everything we consume, being products, services, transportation, or investments, have two prices: One that we pay with money for the service provider and the other that the current service creation value chain on almost any industry, puts on the environment, society and therefore on our wellbeing.

Legislation and government systems will eventually do their part but citizen activism and environmental data provide us with the tools for creating new business models and logic that helps us all to take our everyday responsibility and create pressure with awareness on these burning issues.

The 2030 Calculator is the first tool that allows brands to quickly and easily quantify the carbon footprint (carbon equivalent emissions measured in kg CO2e) of the products they manufacture, using a common universal scoring system.

Making these calculations has previously been a costly effort and only the bigger brands have been able to perform them. 2030 Calculator levels the playing field by giving small, local challenger brands a shared tool for creating awareness and transparency.

Since its launch, it has been adopted by hundreds of companies from small start-ups to some of the largest multi-national global 500 enterprises from around the world and across all industries and product categories.

It has generated invaluable recognition for Doconomy in global media and from organizations such as the University of Oxford Net Zero Initiative, who wrote ’The 2030 Calculator has the potential to help thousands of companies with their required transformations to meet their climate targets and align with a global pathway to net zero. We plan to promote this tool on our platforms, which could substantially increase the number of users benefiting from your resources and offer win-win solutions, create networks, foster partnerships and facilitate a transition to net-zero.’ with over +3000 calculation have been performed.

The 2030 Calculator is a proactive initiative to democratize product carbon footprint calculations. Giving the upper hand to small and medium-size brands who wants to challenge bigger brands by making sustainable production and low-impact products a competitive edge.

With The 2030 Calculator, Docnomy strengthens its position as market leaders. And by accelerating Brands' ability to perform products level carbon footprint calculations, enabling collection of CO2 data to help complete their end-users understanding of their own individual environmental impact.

The 2030 Calculator is the simplest and most efficient tool on the market, so simple that anyone can use it. We want to drastically lower the threshold of calculating a product's carbon footprint. By doing so, we hope to create a standardized methodology for scoring carbon footprint calculations, allowing products to be comparable across brands and product categories. This also allows manufacturers to make more sustainable sourcing, manufacturing, and distribution decisions and enables consumers to make better informed and more sustainable purchase decisions.

The 2030 Calculator was developed to enable manufacturing brands to quickly and easily begin calculating cradle-to-gate carbon footprints of their products. It does not require specific subject matter what expertise – everyone can use the 2030 Calculator.

Product categories are supported by the 2030 Calculator:

Apparel / Shoes / Bags & Accessories / Furniture & Household Goods / Jewlery & Watches / Garden & Pets / Hobby & Crafts / Sports & Outdoor / Toys & Baby