Battlegrounds Mobile India (BGMI) – a popular mobile videogame in India – recognized the problem of excessive gaming among players. Driven by the need to foster a safe and healthy gaming environment, the Game Responsibly campaign tackles the problem of obsessive gaming in a light-hearted manner. And it does so by speaking not only to gamers, but also their friends and family.

The film uses the incessant and iconic sounds of BGMI as a metaphor for excessive gaming; this is shown by the protagonist mimicking the sounds orally. Humour is employed to drive home the features introduced by BGMI to combat gaming addiction, including OTP authentication for minors and limits on daily in-game spending.

The film organically embeds the problem of over-gaming and its subsequent solution (offered by the new features of BGMI) into a relatable and non-preachy narrative. It is an unexpected take on a pressing issue.