Outdoor > Billboards: Sectors
ANGRY, Kyiv / PUBLIC HEALTH CENTER/ MINISTRY OF HEALTH OF UKRAINE / 2022
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Modern people are trying to find new forms of sex – threesomes, polyamory, open relationships, etc. Our goal was to increase knowledge about PrEP (as an additional way to protect against HIV) among young people, as sex experiments are most specific to this target audience. We have shown that PrEP is suitable not only for a specific audience but for everyone who has an active sex life. To tell that any sex is normal sex if it is safe, we created a series of 30 illustrations with different sex scenes and different characters of any sexual orientation and gender identity. The only thing that unites is the shape of the blue PrEP pill, which symbolizes protection.
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