Brand Experience and Activation > Culture & Context

RUNNER 321

FCB TORONTO, Toronto / ADIDAS / 2023

Awards:

Bronze Cannes Lions
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Case Film
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Overview

Credits

More Entries from Corporate Purpose & Social Responsibility in Brand Experience and Activation

24 items

Grand Prix Cannes Lions
FIFA 23 X TED LASSO

Sponsorship & Brand Partnership

FIFA 23 X TED LASSO

EA SPORTS & APPLE, APPLE

(opens in a new tab)
Gold Cannes Lions
SEE MY SKIN

Healthcare

SEE MY SKIN

VASELINE, EDELMAN

(opens in a new tab)
Gold Cannes Lions
WORLD CUP DELIVERY

Social Engagement & Integration for Live Experience

WORLD CUP DELIVERY

PEDIDOS YA, GUT

(opens in a new tab)
Gold Cannes Lions
KNOCK KNOCK

Use of Mobile & Devices

KNOCK KNOCK

KOREAN NATIONAL POLICE AGENCY, CHEIL WORLDWIDE

(opens in a new tab)
Gold Cannes Lions
WORLD CUP DELIVERY

Use of Mobile & Devices

WORLD CUP DELIVERY

PEDIDOS YA, GUT

(opens in a new tab)
Gold Cannes Lions
THE CLOSER

Tech-led Brand Experience

THE CLOSER

HEINEKEN, LEPUB

(opens in a new tab)
Gold Cannes Lions
MISSING MATOAKA

Cross-platform Digital Experience

MISSING MATOAKA

MUSKRAT MAGAZINE, BBDO CANADA

(opens in a new tab)
Gold Cannes Lions
THE LAST PHOTO

Sponsorship & Brand Partnership

THE LAST PHOTO

ITV X CALM, adam&eveDDB

(opens in a new tab)
Gold Cannes Lions
AIRTEL 175 REPLAYED

Launch / Re-launch

AIRTEL 175 REPLAYED

AIRTEL, LEO BURNETT

(opens in a new tab)
Gold Cannes Lions
ADLAM - AN ALPHABET TO PRESERVE A CULTURE

Cultural Insight

ADLAM - AN ALPHABET TO PRESERVE A CULTURE

MICROSOFT, McCANN

(opens in a new tab)
Gold Cannes Lions
HEAVEN FISH

Cultural Insight

HEAVEN FISH

REGAL SPRING, OGILVY HONDURAS

(opens in a new tab)
Gold Cannes Lions
CERTIFIED CARE

Corporate Purpose & Social Responsibility

CERTIFIED CARE

RAID, ENERGY BBDO

(opens in a new tab)
Silver Cannes Lions
0.0 BARRIERS

Food & Drink

0.0 BARRIERS

HEINEKEN, LEPUB

(opens in a new tab)
Silver Cannes Lions
DOGS WITHOUT BORDERS

Healthcare

DOGS WITHOUT BORDERS

SFBO FRENCH-BRAZILIAN SOCIETY OF ONCOLOGY), VMLY&R

(opens in a new tab)
Silver Cannes Lions
MISSING MATOAKA

Media / Entertainment

MISSING MATOAKA

MUSKRAT MAGAZINE, BBDO CANADA

(opens in a new tab)
Silver Cannes Lions
CERTIFIED HUMAN

Consumer Services / Business to Business

CERTIFIED HUMAN

INTEL, DENTSU CREATIVE

(opens in a new tab)
Silver Cannes Lions
WHERE TO SETTLE

Use of Website / Microsites

WHERE TO SETTLE

MASTERCARD, McCANN POLAND

(opens in a new tab)
Silver Cannes Lions
TURNSTILE TURBINES

Tangible & Spatial Technology

TURNSTILE TURBINES

IBERDROLA, WEBER SHANDWICK

(opens in a new tab)
Silver Cannes Lions
SAMSUNG UNFEAR

Tech-led Brand Experience

SAMSUNG UNFEAR

SAMSUNG SPAIN, CHEIL WORLDWIDE

(opens in a new tab)
Silver Cannes Lions
THE ARTOIS PROBABILITY

Tech-led Brand Experience

THE ARTOIS PROBABILITY

Anheuser-Busch Inbev, Stella Artois, GUT

(opens in a new tab)
Silver Cannes Lions
FRIES CLAIMS

Retail Promotions & Competitions

FRIES CLAIMS

MCDONALD'S, LEO BURNETT

(opens in a new tab)
Silver Cannes Lions
NRA CHILDREN'S MUSEUM

Live Brand Experience or Activation

NRA CHILDREN'S MUSEUM

CHANGE THE REF, OGILVY

(opens in a new tab)
Silver Cannes Lions
DIVERSITREE

Brand-owned Experiences

DIVERSITREE

CLARITIN, ENERGY BBDO

(opens in a new tab)
Silver Cannes Lions
THE BRAKE ROOM

Brand-owned Experiences

THE BRAKE ROOM

CHICK-FIL-A, McCANN

(opens in a new tab)

More Entries from FCB TORONTO

24 items

Grand Prix Cannes Lions
RUNNER 321

Corporate Purpose & Social Responsibility

RUNNER 321

ADIDAS, FCB TORONTO

(opens in a new tab)
Gold Cannes Lions
NXT LVL

Consumer Services / Business to Business

NXT LVL

BANK OF MONTREAL, FCB TORONTO

(opens in a new tab)
Gold Cannes Lions
NXT LVL

Customer Acquisition & Retention

NXT LVL

BANK OF MONTREAL, FCB TORONTO

(opens in a new tab)
Gold Cannes Lions
RUNNER 321

Diversity & Inclusion in Sport

RUNNER 321

ADIDAS, FCB TORONTO

(opens in a new tab)
Gold Cannes Lions
RUNNER 321

Corporate Purpose & Social Responsibility

RUNNER 321

ADIDAS, FCB TORONTO

(opens in a new tab)
Silver Cannes Lions
RUNNER 321

Brand-led Education & Awareness

RUNNER 321

ADIDAS, FCB TORONTO

(opens in a new tab)
Silver Cannes Lions
TRENDING 2 TABLE

Social Data & Insight

TRENDING 2 TABLE

VOILÀ BY SOBEYS, FCB TORONTO

(opens in a new tab)
Silver Cannes Lions
DREAM BARS

Customer Acquisition & Retention

DREAM BARS

ONTARIO LOTTERY AND GAMING CORPORATION, FCB TORONTO

(opens in a new tab)
Silver Cannes Lions
RUNNER 321

Use of Events & Stunts

RUNNER 321

ADIDAS, FCB TORONTO

(opens in a new tab)
Bronze Cannes Lions
INPLOYABLE

Decent Work and Economic Growth

INPLOYABLE

CDSS, FCB TORONTO

(opens in a new tab)
Bronze Cannes Lions
RUNNER 321

Brand Partnerships, Sponsorships & Collaborations

RUNNER 321

ADIDAS, FCB TORONTO

(opens in a new tab)
Bronze Cannes Lions
INPLOYABLE

Use of Social Platforms

INPLOYABLE

CDSS, FCB TORONTO

(opens in a new tab)
Bronze Cannes Lions
RUNNER 321

Social Purpose

RUNNER 321

ADIDAS, FCB TORONTO

(opens in a new tab)
Bronze Cannes Lions
RUNNER 321

Corporate Purpose & Social Responsibility

RUNNER 321

ADIDAS, FCB TORONTO

(opens in a new tab)
Shortlisted Cannes Lions
RUNNER 321

Good Health and Well-being

RUNNER 321

ADIDAS, FCB TORONTO

(opens in a new tab)
Shortlisted Cannes Lions
RUNNER 321

Brand Storytelling

RUNNER 321

ADIDAS, FCB TORONTO

(opens in a new tab)
Shortlisted Cannes Lions
NXT LVL

Consumer Services / Business to Business

NXT LVL

BANK OF MONTREAL, FCB TORONTO

(opens in a new tab)
Shortlisted Cannes Lions
INPLOYABLE

Market Disruption

INPLOYABLE

CDSS, FCB TORONTO

(opens in a new tab)
Shortlisted Cannes Lions
RUNNER 321

Sports Live Experience

RUNNER 321

ADIDAS, FCB TORONTO

(opens in a new tab)
Shortlisted Cannes Lions
RUNNER 321

Social Engagement

RUNNER 321

ADIDAS, FCB TORONTO

(opens in a new tab)
Shortlisted Cannes Lions
RUNNER 321

Brand-led Education & Awareness

RUNNER 321

ADIDAS, FCB TORONTO

(opens in a new tab)
Shortlisted Cannes Lions
CDSS: CHANGE FOR INCLUSION

Brand Purpose & Impact

CDSS: CHANGE FOR INCLUSION

CDSS, FCB TORONTO

(opens in a new tab)
Shortlisted Cannes Lions
RUNNER 321

Audience Targeting / Engagement Strategies

RUNNER 321

ADIDAS, FCB TORONTO

(opens in a new tab)
Shortlisted Cannes Lions
DREAM BARS

Innovative use of Media

DREAM BARS

ONTARIO LOTTERY AND GAMING CORPORATION, FCB TORONTO

(opens in a new tab)