PR > Social Engagement & Influencer Marketing

RUNNER 321

FCB TORONTO, Toronto / ADIDAS / 2023

Awards:

Shortlisted Cannes Lions
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Supporting Content
Case Film
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Overview

Credits

More Entries from Social Engagement in PR

24 items

Grand Prix Cannes Lions
SELF LOVE BOUQUET

Brand Voice & Strategic Storytelling

SELF LOVE BOUQUET

DOORDASH, GUT

(opens in a new tab)
Gold Cannes Lions
HOME

Travel / Leisure

HOME

NIKE, WIEDEN+KENNEDY

(opens in a new tab)
Gold Cannes Lions
FIGHTING TO REMEMBER

Innovative Use of Influencers

FIGHTING TO REMEMBER

ZIKARON BASLON, McCANN

(opens in a new tab)
Gold Cannes Lions
THE POSTPONED DAY

PR Effectiveness

THE POSTPONED DAY

LALCEC, GREY ARGENTINA

(opens in a new tab)
Gold Cannes Lions
THE POSTPONED DAY

Media Relations

THE POSTPONED DAY

LALCEC, GREY ARGENTINA

(opens in a new tab)
Gold Cannes Lions
APOLOGIZE THE RAINBOW

Launch / Re-launch

APOLOGIZE THE RAINBOW

SKITTLES, DDB

(opens in a new tab)
Gold Cannes Lions
WHERE TO SETTLE

Sponsorship & Brand Partnership

WHERE TO SETTLE

MASTERCARD, McCANN POLAND

(opens in a new tab)
Gold Cannes Lions
HOME

Cultural Insight

HOME

NIKE, WIEDEN+KENNEDY

(opens in a new tab)
Gold Cannes Lions
RUNNER 321

Corporate Purpose & Social Responsibility

RUNNER 321

ADIDAS, FCB TORONTO

(opens in a new tab)
Silver Cannes Lions
ICELAND FOOD CLUB

Retail

ICELAND FOOD CLUB

ICELAND FOODS, KETCHUM

(opens in a new tab)
Silver Cannes Lions
THE LAST PHOTO

Media / Entertainment

THE LAST PHOTO

ITV X CALM, adam&eveDDB

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Silver Cannes Lions
ARE YOU PRESS WORTHY?

Not-for-profit / Charity / Government

ARE YOU PRESS WORTHY?

COLUMBIA JOURNALISM REVIEW, TBWA\CHIAT\DAY

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Silver Cannes Lions
#OPTINK

Not-for-profit / Charity / Government

#OPTINK

JUNGE HELDEN E.V., McCANN

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Silver Cannes Lions
DIRTY LAUNDRY

Not-for-profit / Charity / Government

DIRTY LAUNDRY

ABAAD RESOURCE CENTER FOR GENDER EQUALITY, LEO BURNETT

(opens in a new tab)
Silver Cannes Lions
BRING HOME THE BUD

Real-time Response

BRING HOME THE BUD

BUDWEISER, WIEDEN+KENNEDY

(opens in a new tab)
Silver Cannes Lions
THE BEST-SELLER CONSTITUTION

Real-time Response

THE BEST-SELLER CONSTITUTION

MERCADO LIBRE, GUT

(opens in a new tab)
Silver Cannes Lions
KAMI

Innovative Use of Influencers

KAMI

DOWN SYNDROME INTERNATIONAL, FORSMAN & BODENFORS

(opens in a new tab)
Silver Cannes Lions
ARE YOU PRESS WORTHY?

Research, Data & Analytics

ARE YOU PRESS WORTHY?

COLUMBIA JOURNALISM REVIEW, TBWA\CHIAT\DAY

(opens in a new tab)
Silver Cannes Lions
WELL-BEING INDEX (GDW)

Research, Data & Analytics

WELL-BEING INDEX (GDW)

NIKKEI INC., DENTSU INC.

(opens in a new tab)
Silver Cannes Lions
The Tax Free Bagel

Use of Events & Stunts

The Tax Free Bagel

PHILADELPHIA CREAM CHEESE, GUT

(opens in a new tab)
Silver Cannes Lions
RUNNER 321

Use of Events & Stunts

RUNNER 321

ADIDAS, FCB TORONTO

(opens in a new tab)
Silver Cannes Lions
MAYO MCHACK

Use of Events & Stunts

MAYO MCHACK

HELLMANN'S, EDELMAN

(opens in a new tab)
Silver Cannes Lions
#BRINGBACK2011

Launch / Re-launch

#BRINGBACK2011

OREO INDIA, LEO BURNETT

(opens in a new tab)
Silver Cannes Lions
THE POSTPONED DAY

Brand Voice & Strategic Storytelling

THE POSTPONED DAY

LALCEC, GREY ARGENTINA

(opens in a new tab)

More Entries from FCB TORONTO

24 items

Grand Prix Cannes Lions
RUNNER 321

Corporate Purpose & Social Responsibility

RUNNER 321

ADIDAS, FCB TORONTO

(opens in a new tab)
Gold Cannes Lions
NXT LVL

Consumer Services / Business to Business

NXT LVL

BANK OF MONTREAL, FCB TORONTO

(opens in a new tab)
Gold Cannes Lions
NXT LVL

Customer Acquisition & Retention

NXT LVL

BANK OF MONTREAL, FCB TORONTO

(opens in a new tab)
Gold Cannes Lions
RUNNER 321

Diversity & Inclusion in Sport

RUNNER 321

ADIDAS, FCB TORONTO

(opens in a new tab)
Gold Cannes Lions
RUNNER 321

Corporate Purpose & Social Responsibility

RUNNER 321

ADIDAS, FCB TORONTO

(opens in a new tab)
Silver Cannes Lions
RUNNER 321

Brand-led Education & Awareness

RUNNER 321

ADIDAS, FCB TORONTO

(opens in a new tab)
Silver Cannes Lions
TRENDING 2 TABLE

Social Data & Insight

TRENDING 2 TABLE

VOILÀ BY SOBEYS, FCB TORONTO

(opens in a new tab)
Silver Cannes Lions
DREAM BARS

Customer Acquisition & Retention

DREAM BARS

ONTARIO LOTTERY AND GAMING CORPORATION, FCB TORONTO

(opens in a new tab)
Silver Cannes Lions
RUNNER 321

Use of Events & Stunts

RUNNER 321

ADIDAS, FCB TORONTO

(opens in a new tab)
Bronze Cannes Lions
INPLOYABLE

Decent Work and Economic Growth

INPLOYABLE

CDSS, FCB TORONTO

(opens in a new tab)
Bronze Cannes Lions
RUNNER 321

Brand Partnerships, Sponsorships & Collaborations

RUNNER 321

ADIDAS, FCB TORONTO

(opens in a new tab)
Bronze Cannes Lions
INPLOYABLE

Use of Social Platforms

INPLOYABLE

CDSS, FCB TORONTO

(opens in a new tab)
Bronze Cannes Lions
RUNNER 321

Social Purpose

RUNNER 321

ADIDAS, FCB TORONTO

(opens in a new tab)
Bronze Cannes Lions
RUNNER 321

Corporate Purpose & Social Responsibility

RUNNER 321

ADIDAS, FCB TORONTO

(opens in a new tab)
Shortlisted Cannes Lions
RUNNER 321

Good Health and Well-being

RUNNER 321

ADIDAS, FCB TORONTO

(opens in a new tab)
Shortlisted Cannes Lions
RUNNER 321

Brand Storytelling

RUNNER 321

ADIDAS, FCB TORONTO

(opens in a new tab)
Shortlisted Cannes Lions
NXT LVL

Consumer Services / Business to Business

NXT LVL

BANK OF MONTREAL, FCB TORONTO

(opens in a new tab)
Shortlisted Cannes Lions
INPLOYABLE

Market Disruption

INPLOYABLE

CDSS, FCB TORONTO

(opens in a new tab)
Shortlisted Cannes Lions
RUNNER 321

Sports Live Experience

RUNNER 321

ADIDAS, FCB TORONTO

(opens in a new tab)
Shortlisted Cannes Lions
RUNNER 321

Social Engagement

RUNNER 321

ADIDAS, FCB TORONTO

(opens in a new tab)
Shortlisted Cannes Lions
RUNNER 321

Brand-led Education & Awareness

RUNNER 321

ADIDAS, FCB TORONTO

(opens in a new tab)
Shortlisted Cannes Lions
CDSS: CHANGE FOR INCLUSION

Brand Purpose & Impact

CDSS: CHANGE FOR INCLUSION

CDSS, FCB TORONTO

(opens in a new tab)
Shortlisted Cannes Lions
RUNNER 321

Audience Targeting / Engagement Strategies

RUNNER 321

ADIDAS, FCB TORONTO

(opens in a new tab)
Shortlisted Cannes Lions
DREAM BARS

Innovative use of Media

DREAM BARS

ONTARIO LOTTERY AND GAMING CORPORATION, FCB TORONTO

(opens in a new tab)