PR > Excellence: PR Craft

EMILY IN PARIS X MCBAGUETTE

STARCOM, Paris / MCDONALD'S / 2023

Awards:

Shortlisted Cannes Lions
CampaignCampaignLayout(opens in a new tab)
Presentation Image
Case Film
1 of 0 items

Overview

Credits

More Entries from Sponsorship & Brand Partnership in PR

24 items

Grand Prix Cannes Lions
SELF LOVE BOUQUET

Brand Voice & Strategic Storytelling

SELF LOVE BOUQUET

DOORDASH, GUT

(opens in a new tab)
Gold Cannes Lions
HOME

Travel / Leisure

HOME

NIKE, WIEDEN+KENNEDY

(opens in a new tab)
Gold Cannes Lions
FIGHTING TO REMEMBER

Innovative Use of Influencers

FIGHTING TO REMEMBER

ZIKARON BASLON, McCANN

(opens in a new tab)
Gold Cannes Lions
THE POSTPONED DAY

PR Effectiveness

THE POSTPONED DAY

LALCEC, GREY ARGENTINA

(opens in a new tab)
Gold Cannes Lions
THE POSTPONED DAY

Media Relations

THE POSTPONED DAY

LALCEC, GREY ARGENTINA

(opens in a new tab)
Gold Cannes Lions
APOLOGIZE THE RAINBOW

Launch / Re-launch

APOLOGIZE THE RAINBOW

SKITTLES, DDB

(opens in a new tab)
Gold Cannes Lions
WHERE TO SETTLE

Sponsorship & Brand Partnership

WHERE TO SETTLE

MASTERCARD, McCANN POLAND

(opens in a new tab)
Gold Cannes Lions
HOME

Cultural Insight

HOME

NIKE, WIEDEN+KENNEDY

(opens in a new tab)
Gold Cannes Lions
RUNNER 321

Corporate Purpose & Social Responsibility

RUNNER 321

ADIDAS, FCB TORONTO

(opens in a new tab)
Silver Cannes Lions
ICELAND FOOD CLUB

Retail

ICELAND FOOD CLUB

ICELAND FOODS, KETCHUM

(opens in a new tab)
Silver Cannes Lions
THE LAST PHOTO

Media / Entertainment

THE LAST PHOTO

ITV X CALM, adam&eveDDB

(opens in a new tab)
Silver Cannes Lions
ARE YOU PRESS WORTHY?

Not-for-profit / Charity / Government

ARE YOU PRESS WORTHY?

COLUMBIA JOURNALISM REVIEW, TBWA\CHIAT\DAY

(opens in a new tab)
Silver Cannes Lions
#OPTINK

Not-for-profit / Charity / Government

#OPTINK

JUNGE HELDEN E.V., McCANN

(opens in a new tab)
Silver Cannes Lions
DIRTY LAUNDRY

Not-for-profit / Charity / Government

DIRTY LAUNDRY

ABAAD RESOURCE CENTER FOR GENDER EQUALITY, LEO BURNETT

(opens in a new tab)
Silver Cannes Lions
BRING HOME THE BUD

Real-time Response

BRING HOME THE BUD

BUDWEISER, WIEDEN+KENNEDY

(opens in a new tab)
Silver Cannes Lions
THE BEST-SELLER CONSTITUTION

Real-time Response

THE BEST-SELLER CONSTITUTION

MERCADO LIBRE, GUT

(opens in a new tab)
Silver Cannes Lions
KAMI

Innovative Use of Influencers

KAMI

DOWN SYNDROME INTERNATIONAL, FORSMAN & BODENFORS

(opens in a new tab)
Silver Cannes Lions
ARE YOU PRESS WORTHY?

Research, Data & Analytics

ARE YOU PRESS WORTHY?

COLUMBIA JOURNALISM REVIEW, TBWA\CHIAT\DAY

(opens in a new tab)
Silver Cannes Lions
WELL-BEING INDEX (GDW)

Research, Data & Analytics

WELL-BEING INDEX (GDW)

NIKKEI INC., DENTSU INC.

(opens in a new tab)
Silver Cannes Lions
The Tax Free Bagel

Use of Events & Stunts

The Tax Free Bagel

PHILADELPHIA CREAM CHEESE, GUT

(opens in a new tab)
Silver Cannes Lions
RUNNER 321

Use of Events & Stunts

RUNNER 321

ADIDAS, FCB TORONTO

(opens in a new tab)
Silver Cannes Lions
MAYO MCHACK

Use of Events & Stunts

MAYO MCHACK

HELLMANN'S, EDELMAN

(opens in a new tab)
Silver Cannes Lions
#BRINGBACK2011

Launch / Re-launch

#BRINGBACK2011

OREO INDIA, LEO BURNETT

(opens in a new tab)
Silver Cannes Lions
THE POSTPONED DAY

Brand Voice & Strategic Storytelling

THE POSTPONED DAY

LALCEC, GREY ARGENTINA

(opens in a new tab)

More Entries from STARCOM

24 items

Bronze Cannes Lions
NOT JUST ONE CREATOR

Use of Social Platforms

NOT JUST ONE CREATOR

VF CORPORATION, STARCOM

(opens in a new tab)
Bronze Cannes Lions
UNFROSTED: NOT BROUGHT TO YOU BY POP-TARTS

Use of Humour

UNFROSTED: NOT BROUGHT TO YOU BY POP-TARTS

POP TARTS, STARCOM

(opens in a new tab)
Shortlisted Cannes Lions
CHINA WHISPERS

Fast Moving Consumer Goods

CHINA WHISPERS

PROCTER & GAMBLE, STARCOM

(opens in a new tab)
Shortlisted Cannes Lions
MUM'S SUPPORT NETWORK

Fast Moving Consumer Goods

MUM'S SUPPORT NETWORK

PROCTER & GAMBLE, STARCOM

(opens in a new tab)
Shortlisted Cannes Lions
SEARS OPTICAL - BLURRING THE LINES

Best Use of Print

SEARS OPTICAL - BLURRING THE LINES

LUXOTTICA, STARCOM

(opens in a new tab)
Shortlisted Cannes Lions
WRATH OF THE TITANS

Best Use of Outdoor

WRATH OF THE TITANS

WARNER BROS, STARCOM

(opens in a new tab)
Shortlisted Cannes Lions
BREAKING DOWN BARRIERS

Best Use of Newspapers

BREAKING DOWN BARRIERS

TD BANK FINANCIAL GROUP, STARCOM

(opens in a new tab)
Shortlisted Cannes Lions
BEYOND THE FRAME

VR, AR & Emerging Tech: Film or Series

BEYOND THE FRAME

SAMSUNG, STARCOM

(opens in a new tab)
Shortlisted Cannes Lions
DO WHAT YOU CAN'T JIMMY FALLON

Use of TV & Other Screens

DO WHAT YOU CAN'T JIMMY FALLON

SAMSUNG, STARCOM

(opens in a new tab)
Shortlisted Cannes Lions
GOING TO GREAT LENGTHS

Fast Moving Consumer Goods

GOING TO GREAT LENGTHS

PROCTER & GAMBLE, STARCOM

(opens in a new tab)
Shortlisted Cannes Lions
EARN YOUR STRIPES

Fast Moving Consumer Goods

EARN YOUR STRIPES

KELLOGG'S, STARCOM

(opens in a new tab)
Shortlisted Cannes Lions
HEINEKEN HEX

Use of Data Driven Insight

HEINEKEN HEX

HEINEKEN, STARCOM

(opens in a new tab)
Shortlisted Cannes Lions
EMILY IN PARIS X MCBAGUETTE

Sponsorship & Brand Partnership

EMILY IN PARIS X MCBAGUETTE

MCDONALD'S, STARCOM

(opens in a new tab)
Shortlisted Cannes Lions
TIP FOR HEINZ

Use of Channel Integration

TIP FOR HEINZ

HEINZ KETCHUP, STARCOM

(opens in a new tab)
Shortlisted Cannes Lions
EMILY IN PARIS X MCBAGUETTE

Sponsorship & Brand Partnership

EMILY IN PARIS X MCBAGUETTE

MCDONALD'S, STARCOM

(opens in a new tab)
Shortlisted Cannes Lions
TAKE AN EXTRA DAY OFF

Single-market Campaign

TAKE AN EXTRA DAY OFF

SEDRIN, STARCOM

(opens in a new tab)
MONDELEZ OLYMPIC PRIDE & JOY CANADA

Use of Screens

MONDELEZ OLYMPIC PRIDE & JOY CANADA

MONDELEZ INTERNATIONAL, STARCOM

(opens in a new tab)
TRUTH OR DARE LIVE

Food & Drinks

TRUTH OR DARE LIVE

MARS, STARCOM

(opens in a new tab)
WORLDS MOST FUNCTIONAL TV-SPOT

Best Use of Screens

WORLDS MOST FUNCTIONAL TV-SPOT

SAMSUNG, STARCOM

(opens in a new tab)
HEINEKEN GO PLACES

Food & Drinks

HEINEKEN GO PLACES

HEINEKEN, STARCOM

(opens in a new tab)
BUDWEISER HALLOWEEN 2016: UNMASKING HALLOWEEN IN CHINA

Food & Drinks

BUDWEISER HALLOWEEN 2016: UNMASKING HALLOWEEN IN CHINA

AB INBEV, STARCOM

(opens in a new tab)
ULTIMATE FAMILY CHALLENGE

Best Use of Television

ULTIMATE FAMILY CHALLENGE

NINTENDO, STARCOM

(opens in a new tab)
HAND-HELD BEAUTY

Fast Moving Consumer Goods

HAND-HELD BEAUTY

PROCTER & GAMBLE, STARCOM

(opens in a new tab)
KISS MAX

Fast Moving Consumer Goods

KISS MAX

PROCTER & GAMBLE, STARCOM

(opens in a new tab)