Entertainment Lions For Gaming > Gaming-led Brand Experience

THE FLOOR IS FLAVA

GREY, New York / FRANK'S REDHOT / 2023

Awards:

Bronze Cannes Lions
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Overview

Credits

More Entries from Brand Integration for Games in Entertainment Lions For Gaming

24 items

Grand Prix Cannes Lions
CLASH FROM THE PAST

Audio-visual Content

CLASH FROM THE PAST

CLASH OF CLANS, WIEDEN+KENNEDY

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Gold Cannes Lions
LOS SANTOS +3ºC

Brand Integration for Games

LOS SANTOS +3ºC

GREENPEACE, VMLY&R

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Gold Cannes Lions
FIGHTING TO REMEMBER

Use of Gaming / Streaming Platforms

FIGHTING TO REMEMBER

ZIKARON BASLON, McCANN

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Gold Cannes Lions
FIFA 23 X TED LASSO

Brand Partnerships, Sponsorships & Collaborations

FIFA 23 X TED LASSO

EA SPORTS & APPLE, APPLE

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Silver Cannes Lions
LOS SANTOS +3ºC

Live Gaming Experience

LOS SANTOS +3ºC

GREENPEACE, VMLY&R

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Silver Cannes Lions
FIFA 23 X TED LASSO

Brand Integration for Games

FIFA 23 X TED LASSO

EA SPORTS & APPLE, APPLE

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Silver Cannes Lions
UNBRANDED MENU

Influencer & Co-Creation

UNBRANDED MENU

MCDONALD'S, LEO BURNETT

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Silver Cannes Lions
OREO CHEAT COOKIES

Brand Partnerships, Sponsorships & Collaborations

OREO CHEAT COOKIES

MONDELEZ INTERNATIONAL, SAATCHI & SAATCHI

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Silver Cannes Lions
THE PRINGLES NPC

Brand Partnerships, Sponsorships & Collaborations

THE PRINGLES NPC

PRINGLES, GREY

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Silver Cannes Lions
THE GAMING CAP

Diversity & Inclusion in Gaming

THE GAMING CAP

DELL, VMLY&R

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Bronze Cannes Lions
MACHINEGUN MOUTH

Audio-visual Content

MACHINEGUN MOUTH

BATTLEGROUND MOBILE INDIA, DDB MUDRA

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Bronze Cannes Lions
PLAY HAS NO LIMITS FEAT. KENSHI YONEZU

Audio-visual Content

PLAY HAS NO LIMITS FEAT. KENSHI YONEZU

PLAYSTATION, SIX INC.

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Bronze Cannes Lions
THE TAIWANESE WORLD OF WARCRAFT

Audio-visual Content

THE TAIWANESE WORLD OF WARCRAFT

WORLD OF WARCRAFT, DENTSU CREATIVE TAIWAN

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Bronze Cannes Lions
READY PLAYER MOM

Live Broadcast / Live Streaming

READY PLAYER MOM

ENTEROGERMINA, MRM

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Bronze Cannes Lions
MISSION: WHOPPER

Live Broadcast / Live Streaming

MISSION: WHOPPER

BURGER KING, DAVID

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Bronze Cannes Lions
THE FLOOR IS FLAVA

Brand Integration for Games

THE FLOOR IS FLAVA

FRANK'S REDHOT, GREY

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Bronze Cannes Lions
ADOPT A STRAY

Use of Gaming / Streaming Platforms

ADOPT A STRAY

FRESH STEP, FCB CHICAGO

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Bronze Cannes Lions
SUPER WENDY'S WORLD

Community Management / Social Engagement

SUPER WENDY'S WORLD

WENDY'S, VMLY&R

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Bronze Cannes Lions
FIGHTING TO REMEMBER

Influencer & Co-Creation

FIGHTING TO REMEMBER

ZIKARON BASLON, McCANN

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Bronze Cannes Lions
LOVE SQUAD

Influencer & Co-Creation

LOVE SQUAD

WAOO, UNCLE GREY

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Bronze Cannes Lions
URBAN MINER

Brand Partnerships, Sponsorships & Collaborations

URBAN MINER

ELKJØP, NORD DDB

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Bronze Cannes Lions
GAME-HER

Diversity & Inclusion in Gaming

GAME-HER

GUARANA ANTARCTICA, SOKO

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Bronze Cannes Lions
BURGER GLITCH

Social Behaviour & Cultural Insight

BURGER GLITCH

BURGER KING, DAVID

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Bronze Cannes Lions
TURBOKADDY

Social Behaviour & Cultural Insight

TURBOKADDY

KAUFLAND, DDB

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More Entries from GREY

24 items

Gold Cannes Lions
THE PEOPLE'S SEAT

Social Community Building & Management

THE PEOPLE'S SEAT

UNITED NATIONS, GREY

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Gold Cannes Lions
THE MOST BEAUTIFUL SOUND

Innovative Use of Technology: Patient or Healthcare Professional

THE MOST BEAUTIFUL SOUND

AMERICAN SOCIETY OF CLINICAL ONCOLOGY (ASCO), GREY

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Gold Cannes Lions
FANCY LIKE

Production of Exclusive Artist Content in Partnership with a Brand or a Cause

FANCY LIKE

APPLEBEE'S, GREY

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Silver Cannes Lions
AQUAFRESH FORTUNE TELLING

Healthcare

AQUAFRESH FORTUNE TELLING

GLAXOSMITHKLINE CONSUMER HEALTHCARE JAPAN K.K, GREY

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Silver Cannes Lions
ULTIMATE SAFETY TEST

Automotive

ULTIMATE SAFETY TEST

VOLVO, GREY

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Silver Cannes Lions
OOH - 1

Consumer Services / Business to Business

OOH - 1

UNIVERSITY ZUMBI DOS PALMARES, GREY

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Silver Cannes Lions
OOH - 2

Consumer Services / Business to Business

OOH - 2

UNIVERSITY ZUMBI DOS PALMARES, GREY

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Silver Cannes Lions
OOH - 3

Consumer Services / Business to Business

OOH - 3

UNIVERSITY ZUMBI DOS PALMARES, GREY

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Silver Cannes Lions
THE ANTIRACIST BAG

Diversity, Equity & Inclusion

THE ANTIRACIST BAG

UNIVERSITY ZUMBI DOS PALMARES, GREY

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Silver Cannes Lions
THE PEOPLE'S SEAT

Not-for-profit / Charity / Government

THE PEOPLE'S SEAT

UNITED NATIONS, GREY

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Silver Cannes Lions
DESIGN LANGUAGE

Brand & Communications Design

DESIGN LANGUAGE

BRAUN, GREY

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Silver Cannes Lions
TRES

Fundraising & Advocacy

TRES

REINSERTA, GREY

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Silver Cannes Lions
FANCY LIKE

Partnerships

FANCY LIKE

APPLEBEE'S, GREY

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Silver Cannes Lions
THE PRINGLESONIC CHIP

Audio Led Creativity

THE PRINGLESONIC CHIP

PRINGLES, GREY

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Silver Cannes Lions
THE PRINGLES NPC

Brand Partnerships, Sponsorships & Collaborations

THE PRINGLES NPC

PRINGLES, GREY

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Silver Cannes Lions
CHRISTMAS ALWAYS FINDS ITS WAY

Brand Partnerships, Sponsorships & Collaborations

CHRISTMAS ALWAYS FINDS ITS WAY

COCA-COLA, GREY

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Bronze Cannes Lions
COW

Savoury Foods

COW

VEGA MAYOR - FLORETTE, GREY

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Bronze Cannes Lions
COCK

Savoury Foods

COCK

VEGA MAYOR - FLORETTE, GREY

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Bronze Cannes Lions
SHEEP

Savoury Foods

SHEEP

VEGA MAYOR - FLORETTE, GREY

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Bronze Cannes Lions
PIG

Savoury Foods

PIG

VEGA MAYOR - FLORETTE, GREY

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Bronze Cannes Lions
DESIGN LANGUAGE

Rebrand / Refresh of an Existing Brand

DESIGN LANGUAGE

BRAUN, GREY

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Bronze Cannes Lions
MUSIC OF THE MIND

Use of Original Music

MUSIC OF THE MIND

VOLVO, GREY

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Bronze Cannes Lions
ASSEMBLING

Leisure

ASSEMBLING

WESTDEUTSCHE LOTTERIE GMBH & CO. OHG, GREY

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Bronze Cannes Lions
VACUUM

Leisure

VACUUM

WESTDEUTSCHE LOTTERIE GMBH & CO. OHG, GREY

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