Health and Wellness > Health Awareness & Advocacy

THE CURE

AFRICA CREATIVE DDB, Sao Paulo / EDITORA TAVERNA / 2024

Awards:

Bronze Cannes Lions
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Overview

Credits

OVERVIEW

Why is this work relevant for Film Craft?

All aspects of the film's production were inspired by the 1930s and the horror of that time. The location is an old hospital that has been deactivated, all the lettering was created using a typewriter, enhancing the retro feel.

Shooting the film in 35mm captured the textured reality of that decade, adding depth and richness to the visuals. The script drew from real medical reports that diagnosed patients as sick simply because of their sexual orientation.

The soundtrack also plays a crucial role, evoking a strong sense of the torture experienced by LGBTQ+ individuals subjected to conversion therapy.

Please provide any cultural context that would help the Jury understand any cultural, national or regional nuances applicable to this work.

In Brazil, methods of sexual orientation conversion have been prohibited by the Federal Council of Psychology (CFP) since 1999. Non-heterosexual sexual orientations are not considered illnesses and therefore should not be treated. However, these therapies, known as "Gay Cure," are not considered a crime. That's why we support the law project 5034/2023, which aims to change this.

The number is alarming: According to a survey of more than 600 psychologists and psychiatrists, 1 in 3 therapists propose to change their patients' sexual orientation.

Write a short summary of what happens in the film.

The film depicts how conversion treatments occurred in the famous psychiatric hospital, Pinel Asylum. With explicit scenes, we witness electroshock treatments, induced seizures, and invasive inspections of patients. In a surprising turn of events, we see that torture continues to this day in psychologists' offices. Now, with interrogations questioning their sexual orientation, bringing pain and suffering.

All this serves to illustrate that the "Gay Cure" persists today and has not been criminalized.

Background:

In Brazil, methods of sexual orientation conversion have been prohibited by the Federal Council of Psychology (CFP) since 1999. Non-heterosexual sexual orientations are not considered illnesses and therefore should not be treated. However, these therapies, known as "Gay Cure," are not considered a crime. That's why we support the law project 5034/2023, which aims to change this.

Brief:

The brief is to showcase the reality of this crime that still happens today, disguised as therapy.

Objectives:

The primary objective is to criminalize the practice and change the law.

Tell the jury anything relevant about the cinematography.

Our film delicately engages with the viewer, positioning them as both observer and participant in the unfolding events, offering a perspective akin to being a "complice." By intertwining real-life accounts of past patients with present-day professional behaviors, the audience comprehends the stark contrast between the two. This narrative approach encourages reflection on the dynamic interplay between past experiences and current realities, fostering a deeper understanding of the depicted themes and characters. It subtly speaks to the audience, inviting them to witness and potentially undergo transformation throughout the unfolding narrative. This dual role as both spectator and participant adds depth to the viewing experience, allowing viewers to connect with the story on a personal level while also gaining insight into broader societal issues.

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