On December 25, without any warning, photos of their kids began popping up in place of ad banners on the work computers of dads. Naturally, the banners were delivered only to the specific dad’s computer. All the banner areas on the screen were taken over by photos of their kids. Clicking a banner brought up messages from their wife and the kids. This was a totally new creative approach: Taking advantage of this social issue, The more the dads worked, the more they were reminded of their family and the more they wanted to go home.

We utilized a diversity of techniques provided with google creating our unique system structure in order to devise a totally private delivery system and C2C banner delivery system. A photo banner was delivered 1to1on the booked date.

-Usually, the banner clicking rate is 2% at average. But as a result, 80% of reached people clicked the banner. Moreover, 72% of those who clicked the banner got home earlier.

-Both 1to1 and C2C delivery service development is ongoing as an effective banner distribution system for engaging with their specific customers by delivering their brand message.

-Together with marketing automation tools, new marketing ways to move a variety of stake holders are also under development.

For consumers, banners are basically a nuisance.

Yet, we created a system that changes banners into something that is necessary in life, and that is our innovation.

In detail, this system realizes the following:

1. A more effective way of banners, by delivering brand messages to specified targets in a completely personalized way.

2. A C2C system that enables consumers to deliver and create a connection each other via banners.

3. Expand possibilities of stakeholder marketing with the possession of each stakeholder's browser data.

Japan is one of the most workaholic countries, and it is common to work as usual at even Christmas. Glico - a popular confectionery maker in Japan - solves the Japanese social issues at Christmas (the biggest shopping season for Glico)