The objective was to promote openspaces.co.id, a project by Google Chrome to create street art through the web. The goal was to get young Indonesians to participate in the project, by designing art online and/or voting for which pieces created through the online web app, would become real street art.

The idea was to layer a message on top of existing street art , by creating paste ups, often used by street artists themselves, to promote the project site in a street art way. Die-cut posters over existing street art showed the art on computer and laptop screens, while the URL on the screen provided the destination. A subtle, yet effective way to grab/reach street artists and those interested in it.

Thousands of online creations and a lot of feel-good online chatter towards the project.

It was designed as street art on top of existing street art, for a project where you could create street art through the web.