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A MESSAGE FROM A GIGANTIC QR CODE.

DENTSU INC., Osaka / ROHTO PHARMACEUTICAL / 2022

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Overview

Credits

OVERVIEW

Cultural / Context information for the jury

October 10th is Eye Protection Day.

We wanted so badly to get people thinking about

how important their eyes are that we created three full ads to do so.

*The ""Eye Protection Day"" is a day to think about our eyes.

Translation. Provide a full English translation of any text.

A message from a gigantic QR code.

It's Eye Protection Day, so...

Just in case.

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ALLYAH

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