Print and Publishing > Print: Sectors
BURGER KING, Miami / BURGER KING / 2020
Awards:
Overview
Credits
Cultural / Context information for the jury
The food industry, particularly fast food is full of additives and it's widely talked about. But people around the world are demanding clean food. The last 3 years Burger King have removed 8,500 tons of artificial preservatives Globally. To send an important message, also to the fast food industry, Burger King showed its iconic Whopper molding for up to 35 days. Campaign traveled the globe and was lively talked about in the real world. The discussion landed well on the positive side: Sales: + 14% Impressions: 8,4 Billion Earned Media Value: $ 40 million. Positive sentiment: +88% High Quality ingredients perception: +26% Visitation consideration: + 22% The print campaign impacted people with strong visuals of the time-lapse process of a molding Whopper. It ran on various sites and digital platforms in several
More Entries from Retail in Print and Publishing
24 items
More Entries from BURGER KING
24 items