Combine teens' passion for music and reality shows as the ultimate platform to launch La Rockola.

Media led Rockola integration, contract negotiation and exclusivity in both shows, working closely with Coca-Cola and the television networks. The unprecedented success of both shows resulted in a new launch platform for Coca-Cola while creating a unique source of talent for the Rockola tour. Ten new teen rock stars were discovered.

Coca-Cola brings teen rock star dreams true to life. Through the crazed competition of reality shows, winners are awarded real-life contracts to perform in Coca-Cola's premiere music tour - La Rockola. Coca-Cola owned the two highest teen rated reality shows in the history of Mexico with branding and gifts. Ten teens became La Rockola's newest rock stars. Teens recognised the importance of Rockola in shows, with 93% saying its presence made the reality shows better.