MAKE IT AMAZING is set in a real size 'game', a modern, slick, bigger than life pinball machine. It's the playground of our narrative where a golden ball triggers amazing experiences - a metaphor for what Amdocs enables their customers to create through their tech solutions.

Noga's lyrics and choreography are an anthem to this higher level of aspiration Amdocs has for the tech world where nothing is short of being amazing.

“We wanted to create an anthem. A song that will represent the new level we all aspire to. And letting it shine in a way that’s never been done before'

– Gil Rosen, Amdocs CMO

Noga Erez is the most exciting young Israeli artist to burst onto the global scene. Unafraid of taking on big issues like sexual assault, media manipulation, social media storms and political tension, her music is not only amazingly produced, but incredibly smart and authentic. In Israeli culture, you’d be hard pressed to find an artist who more aptly embodies what it is to make something amazing.

Noga’s involvement was vital in elevating Amdocs from the niche of B2B into Israel’s proudest tech achievement .Her respected position within Israeli society played a vital part in shifting people's perceptions of Amdocs and what they stand for. This is reflected in the impressive response to work for Amdocs:

36% increase in visits to career page

250% increase in CVs sent

110% increase in conversion rate of CVs accepted and beginning of hiring process

The 'A' in Amazing music is set in a life size 'game'. We combined 3D with real life set design in to create a larger than life pinball machine, the modern playground to support the narrative: making it amazing to win. The golden ball is what makes things amazing. It dances around the world and creates interactions and experiences that is the metaphor for Amdocs.

The combination of the Wes Anderson inspired look and feel together with the futuristic elements such as the Stanley Kubrick ‘2001 space odyssey" inspired tunnel, VR glasses and 'cool' choreography, make for an unconventional visual feast. A true representation of the new, amazing Amdocs brand.