Increase the number of clients at the Eurocolchões matress store.

There was a substancial increase in the number of clients visiting the store.

The idea was to simulate the release of a book with page 1 repeated in all 400 pages. This book was put on a display in a bookstore (at the same mall) with the saying : "the book to be read in bed if you have an Eurocolchões matress" i.e. you'll fall asleep before finishing page 1.