Honouring John Lennon’s idea of peace, Steinway and Sons devoted him a grand piano: the Imagine Series Limited Edition.A cause everybody should participate in. An instrument everybody should experience for themselves.On the anniversary of Lennon’s famous Bed-In, in the same hotel room, we set up the piano and let people play it digitally via pianoforpeace.com using a newly invented and constructed animatronic.This way, for the first time and unexpectedly a high class brand made sound design social sounddesign*.

*Needless to say, some of the songs were the worst great songs ever played on a Steinway piano.