The film shows an abandoned world – offices left in a hurry, empty streets. We hear the song “Run the World” by Beyoncé, but something about the song is different. Out in the streets, we now see people marching. No, not just people, men. Just men. A world filled with men, dancing to the beats of the iconic female anthem. And then we hear it, that the word “girls” has been removed from the song. Left is just empty space and our dancing men, implying a different answer to the question Beyoncé asks in her song: Who run the world? A title card reveals: “Men own 80% of all stock value” and then “We can’t run the world if we don’t own it” “#girlsinvest - DNB ”

Norway is ranked number one on gender equality by the UN, but there is still an overwhelming difference between men and women when it comes to the Gender Wealth Gap. The film was part of a massive campaign to inform, inspire and motivate Norwegian women to invest more of their money.

To make an impact with our film, we got Beyoncés personal approval to strip the word “girls” from the world’s most iconic female anthem “Run the World”.