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ÅKESTAM HOLST, Stockholm / SWEBUS / 2012

Brand Experience and Activation > Use of Promo & Activation

SWEBUS JACKPOT

Overview

Credits

AMERICAN EXPRESS, CRISPIN PORTER + BOGUSKY

SMALL BUSINESS GETS AN OFFICIAL DAY

Best Use of Experiential Marketing in a Promotional Campaign

INSIGHT

ENGAGEMENT CITOYEN, MEMAC OGILVY LABEL TUNISIA

THE RETURN OF DICTATOR BEN ALI

Best Use of Ambient in a Promotional Campaign

SPRITE SHOWER

TURNER BROADCASTING SYSTEMS, DUVAL GUILLAUME MODEM

Best New Product Launch/Re-Launch or Multi-Product Promotion at Retail

PUSH TO ADD DRAMA

Best Temporary In-Store Displays in a Promotional Campaign

LEGO BUILDERS OF SOUND

Best Use of Broadcast in a Promotional Campaign

INTEGRATION DAY

DONATION GLASSES

AUSTRALIAN DEFENCE FORCE, GEORGE PATTERSON Y&R

Best Use of Print or Standard Outdoor in a Promotional Campaign

MOBILE MEDIC

Best Use of Other Digital Media in a Promotional Campaign

Best use of Social Media Marketing in a Promotional Campaign

LG THIEF

RECIPE RECEIPT

BIKERS

Public Health & Safety, Pubic Awareness Messages

HELP I WANT TO SAVE A LIFE

Best Integrated Campaign Led by Promotion and Activation

SORRY ABOUT THE TWIGS, FOLKS

REAL FRUIT BOXES

ESTADO DE SAO PAULO, F/NAZCA SAATCHI & SAATCHI

CURIOSISM

HOT WHEELS FOR REAL

Best Use of Guerilla Marketing in a Promotional Campaign

THE INVISIBLE DRIVE

RIVERS OF LIGHT

Best Use of Shopper Marketing in a Promotional Campaign

THE WORLD´S FASTEST PURCHASE

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IM SWEDISH DEVELOPMENT PARTNER, ÅKESTAM HOLST

THE HUMANIUM METAL INITIATIVE

STEFAN THE SWOPPER

Direct Response Digital: E-commerce, Online Advertising, Brand Awareness & Social Media

THE HUMAN JUKEBOX

Direct Response Digital: Other Digital Platforms

THE SOUND OF GREEN

Financial Services, incl. Investor Relations and Corporate Finance

FOREVER YOUNG

THE TRAIN SWITCH

BLOWING IN THE WIND

A HARD PILL TO SWALLOW

LIVING CHRISTMAS CARDS

SWEDAVIA SWEDISH AIRPORTS, ÅKESTAM HOLST

CHARITY ARCADE

IKEA RETAIL THERAPY

THE HOT STAMP

THE SOUND OF FOOTBALL

LONG LIVE LIFE

PLAYGROUND OUTDOOR EQUIPMENT STORES, ÅKESTAM HOLST

Best Use of Merchandising/In-Store Marketing, including Promotional Packaging

SLEEPLESS AT PLAYGROUND

JACKPOT

Home Appliances, Furnishings, Consumer Electronics & Technology

THE BEARD

Retail & E-Commerce, including Restaurants