Print and Publishing > Innovation in Print & Publishing
SHA INC., Tokyo / NHK (JAPAN BROADCASTING CORPORATION) / 2020
Awards:
Overview
Credits
Cultural / Context information for the jury
In the Edo period of Japan, there was a picture called "Ukiyo-e", which was printed in woodcut, depicting the lives of the common people. Many of them remain in the modern age, and by looking at the pictures we can see some of the riarity life of the Edo people as if they were in the Instagram. However, in general, Ukiyo-e is loved by people both at domestic and abroad as 'art', and printings are displayed and viewed. But Ukiyo-e is a picture of 'life', that is at first glance it looks art but it isn't . And it is interesting to understand the reality of life. A TV program 'Ukiyo-e EDO-LIFE' by NHK taught how to read and conveyed the fun of watching Ukiyo-e.
Please outline the innovative elements of the work
Using ink-jet printing technology, we created subtle irregularities on the paper to make the picture appear in relief.
When the relief is added to the printed matter, the part that was almost black appears to change. Before additional relief, It was only a part of the color that could be seen very slightly, but the shape and color became visible as the physical shadows exist.
As a result, the contrast between the vividly printed points and the parts that have been removed from sight due to the color cast is expressing concept 'The Essence is Always Hidden' from the TV program. Viewers took actions such as peeking at the poster or approaching it, and succeeded in trying to find the essence of the hidden picture.
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