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THE HY PROJECT

THE ELECTRIC FACTORY, Montevideo / TOYOTA / 2020

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Silver Cannes Lions
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Overview

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OVERVIEW

Write a short summary of what happens in the radio or audio work.

What is heard is the first artificial sound for electric and hybrid vehicles, which benefits the environment.

It is the sound of the vehicle when it is stopped, followed by the sound as it accelerates and finally decelerates.

Translation. Provide a full English translation of any audio.

No need for translation

Cultural / Context information for the jury

In the European Union as in the United States, from 2020 it will be mandatory to add artificial sound to electric and hybrid vehicles, as a safety standard. This is because vehicles with this technology do not emit sound while in motion, which becomes dangerous for pedestrians and other vehicles on public roads.

For this reason it is necessary to design sounds for your electric and hybrid models.

It is for this reason that we created The Hy Project, the first AVAS (Acoustic Vehicle Alert Systems) sound for vehicles that benefits the Environment.

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